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Hi guys,

I have a client who wants to rank well for two very "difficult" keywords and eight easier ones.

The easy ones are "treadmills + city" and the difficult ones are "treadmills" and "treadmill".

We have got great traction on the "+city" keywords and he now ranks on page one for all those.

However, we have noticed that although he ranks on page 2-3 for "treadmill" treadmills", those rankings fluctuate widely day to day.

Rankings for the "+city" versions are stable, a rising slowly as I would expect.

Rankings for the difficult keywords can be 235 one day, 32 the next week, 218 the day after that, then stable at 30ish for a week, then fluctuation again.

I know Google update every day, but what are the likely causes of the easier keywords being stable, while the harder ones fluctuate?

Thanks.

Whenever I develop a website, I include "basic SEO" as a must for all websites.  in essence, you need to make sure that your website is coded according to the W3C standards and has all the meta tags filled in properly etc.

If you have a low budget, try the following:

1. Develop your website in WordPress - out of the box it covers most initial SEO elements
2. Install the Yoast SEO plugin - a quick Google search will explain
3. Keep a blog/news section on your website

On going SEO is the key to ranking well, but the above will set you up nicely.

Good luck.

PS - SEO should be considered as an investment, rather than a cost.  If spending $1,000/month on SEO returns you $10,000/month in sales, then why wouldn't you invest?

Thanks Jennifer.  It's good to have the SEOmoz seal of approval.  I have created a link to the blog post now.

Done!

Thanks for your advice

Fair point about attribution - I'll update the post on my website now.

Thanks Matt, I like your Blackboard Monday spin on things!

More specifically, do you think that embedding the SEOmoz videos and making comment on those is valid/credible/interesting/link worthy?

Hi all,

I believe this is my first question in this forum, so be nice

I am an SEO consultant who has recently gone out and started my own SEO consultancy.  Obviously, I now find myself in a place where I am trying to create good content for my website visitors.  Maybe it's link bait, or more than likely it's a way to hold myself up as an expert in the industry, while providing visitors to my site some reason to keep on coming back.

As I love whiteboard Friday, I did consider - and I'm not ruling it out in the future - creating my own whiteboard Friday videos discussing the SEO issues I was focussing on.  In the meantime, I am thinking of posting up SEOmoz's whiteboard Friday videos and then making my own comments and insights for my website visitors.

So, what I really wanted to ask - do you guys think this is a good idea, a valid way of creating good content and has merit/credibility?

http://www.nustudio.com.au/local-seo-the-basics/ contains an example of what I am talking about.

Cheers,

Steve