Questions created by stevewiideman
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Why Would This Old Page Be Penalized?
Here's an old page on a trustworthy domain with no apparent negative SEO activity according to OSE and ahrefs: http://www.gptours.com/Monaco-Grand-Prix They went from page 1 to page 13 for "monaco grand prix" within about 4 weeks. Week 2 we pulled out all the duplicate content in the history section. When rank slipped further, we put it back. Yet it's still moving down, while other pages on the website are holding strong. Next steps will be to add some schema.org/Event microformats, but beyond that, do you have any ideas?
Intermediate & Advanced SEO | | stevewiideman0 -
Geo-Domain Centralization - Helps or Hurts a Long-Term Campaign?
I have a client with nearly 100 geo-specific domains (example: serviceincity.com). The content is mostly duplicate, however they weren't affected by Panda or Penguin, and most of the domains have a PR2-PR4. Doesn't mean they won't eventually (I know). My strategy is to centralize all the city domains and 301 them to their main website (example: brandname.com/locations/city/). However, their IBL profile shows at least 50% of their IBLs coming from the geo-specific domains, which makes centralizing quite a scary thing for short-term ranking. Having these domains is obviously not scalable from a social media or video SEO perspective, and we all know that in the long-term brand rules and domaining drools. Before I suggest they that they 301 these domains, I thought I'd get feedback from the community. Will all that 301 redirecting give more weight to the primary domain's visibility and sustain the ranking at a page-level, or will it send a flag to Google that the site might have been using it's own network of websites to game results? (which wasn't the case, the owner was just hyper with dominating in each city). Thanks in advance for your feedback.
Intermediate & Advanced SEO | | stevewiideman0 -
Hash as a Replacement for Absolute URL in Canonical Tags?
Any idea why companies like Skechers would be doing this: http://screencast.com/t/ooEkATGN7EX ? I suppose it makes sense, but I've never seen it done before. If this works, why on earth would we be using absolute URLs still?
Intermediate & Advanced SEO | | stevewiideman0 -
Is There a Way to Create Branded Campaign Reports in seomoz.org Campaigns?
We have a few exciting clients we about to start working with and I'm looking for a full campaign management solution that allows for branded reporting. Because we are an agency, is there an option I'm missing that allows you to swap your logo with the seomoz.org logo?
Moz Pro | | stevewiideman0 -
What is the best permalink structure for SEO?
Your feedback here is definitely appreciated, but I'm also doing a public study and would be honored and humbled if you answered the 5 questions in my survey as well. For those who do not wish to participate, I'd appreciate your general feedback on permalink structure best practices based on what Amazon.com and eBay.com have done to their URLs in recent times. Thanks!
Intermediate & Advanced SEO | | stevewiideman0 -
What is the best method for segmenting HTML sitemaps?
Sitemaps create a Table of Contents for web crawlers and users alike. Understanding how PageRank is passed, HTML sitemaps play a critical role in how Googlebot and other crawlers spider and catalog content. I get asked this question a lot and, in most cases, it's easy to categorize sitemaps and create 2-3 category-based maps that can be linked to from the global footer. However, what do you do when a client has 40 categories with 200+ pages of content under each category? How do you segment your HTML sitemap in a case like this?
Intermediate & Advanced SEO | | stevewiideman0 -
Aside from creative link bait, what's a solid link building strategy involve?
All things considered, directories, blogs, articles, press releases, forums, social profiles, student discount pages, etc, what do you consider to be a strong, phased, link building strategy? I'm talking beyond natural/organic link bait, since many larger accounts will not allow you to add content to their website or take 6 months to approve a content strategy. I've got my own list, but would love to hear what the community considers to be a strong, structured, timeline-based strategy for link building.
Intermediate & Advanced SEO | | stevewiideman1