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Hi Bruce, thanks for responding again, no we're not running adwords, we have some products that google doesn't like.

I've looked through the sources, it's literally just the google traffic that's died a death, although in general the conversion rate on the traffic is abysmal, circa 1% when my site is more like 3% for very similar products..

Have you linked your analytics account to google webmaster tools?

If you do you'll see a tab in analytics under Search Engine Optimisation that will have a report called queries which will show you what keywords you had impressions for and the clicks and CTR for each.

Thanks Bruce, I am looking at it from as many angles as possible

It's an ecomms site for a bricks and mortar store, the keywords that are still at number one are all brand keywords that bring up their local result page and their homepage, the 40% drop in revenue is directly from the search channel, everything else is as effective as before. Funnily enough I'd just been nosey and started to track their keywords just before they dropped, you can see the change point...

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Thanks Malcolm, I need to talk to our board tomorrow and want to manage their expectations...

Thanks both, there wasn't any notice from Google, but i can't see anything more egregious than that page

We're working on a content strategy, fortunately it's a niche market and the store has a good reputation so we can leverage that.

The link exchange did boost the traffic, although it wasn't particularly good in boosting the revenue, i guess it's best endeavours and see what happens!

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Hello all,

So a sister site has contacted me about their drop in traffic, around January they created a page, (and I kid you not), with a title of "Banner Link Exchange", it took me about ten minutes to stop laughing. Around the 16th of July their traffic dropped like a stone (see image).

Obviously I've had them remove the page and we've contacted the sites that they swapped links with, there are 20+). I'm going to give them a week then I'm going to disavow the links. Interestingly the brand keywords are all still at position one, but it's decimated any product and broad search links. I've had them create a blog and they're going to contact the sites they were linking with and write some proper articles. We'll clean up their backlink profile and any site issues they have. It's an ecommerce site so the projected take is down around 40%

My question is are there any indications after fixing as much as possible that the traffic will return, and in what period of time? (i'm seeing conflicting ideas about this)

We can't change the site domain as there's a physical store as well... the domain was first used in 1996...

Cheers

Stew

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Thanks I'll do that

They're on different domains but the sites all link together and the legal entities, domains, SSL certs etc are all registered under the group name, we've had a backlink issue with one of our sites and I'd always had it in the back of my mind that those links could potentially be a problem, while I'm cleaning up the others I just thought I'd ask, thanks!

Hi All,

Within our company we have a media group that publishes magazines and videos, the sites have footers that link to our shopping site, one of them has 118,459 links to one URL, domain authority 23, and the other 17,726 to seven URLs, domain authority 52, (there are some articles which link organically). My question is are these links because they're from identifiable companies with the same ownership worth keeping or are they detrimental?

The site being linked to has a DA of 39

Cheers

Stew