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Hi all! I'm a bit new to the SEO process. My question is about keywords. Now, I realize that in a perfect world you would want to target one keyword/key phrase per page - or so I've heard. How many keywords/key phrases should I target for my main page? I'm working on a Dallas real estate firm website. They focus on luxury real estate in Dallas, high rises, ect.. So I was thinking of focusing on "Dallas luxury real estate" for the main page but wasn't sure if I should focus on 2 or 3 other terms for the main page. Any thoughts or suggestions? Thanks!

I'm setting up a PPC campaign for a real estate agency in Dallas that focuses on luxury high rise condos and homes. I have no idea where to start on setting up an Adwords campaign.. I'm a keyword research newbie and I'm not sure what tools to use or how to perform this art.. other than the Adwords keyword tool and the keyword difficulty tool here. I'm confused on using terms with [exact] or "broad" - I'm not sure which to use or what would produce the best results... Can anyone please help point me in the right direction?

Hi all, new to SEO MOZ and SEO in general. I'm trying to do some keyword research to choose keywords and keyphrases for on page SEO as well as an Adwords campaign for a real estate agency that focuses on luxury high rise condos and homes in the Dallas area. My question is, when choosing keywords do you need to include your location in the key phrase? For instance luxury real estate or dallas luxury real estate? Any input would be appreciated! Thanks!