You say that your solution works 80% of the time - how do you know that? Do you have any ideas for why it wouldn't work for the other 20% of the time? Here are some of my thoughts -

1. Not all of your leads will likely be generated by Google (organic or paid). Are you taking into account that visitors who come from a link on another website and fill out the form should not be tracked as Organic or PPC? It looks like your script is determining every visitor who doesn't come from AdWords should be counted as Organic, and that may be what is causing the discrepancies in your data.

2. What about visitors who come from a search on Yahoo or Bing? Are they being tracked as Organic in your script?

3. It's possible that some of your visitors have cookies and/or Google Analytics disabled so I can see that messing up your data if you are checking the GA cookie.

I can definitely understand the value in passing the source info along through your form, but it looks like your script might need a little finetuning to track more accurately. I have actually ran into similar issues before with trying to pass the source of the lead through the end of the sales funnel so I can determine which traffic sources/keywords generated conversions that resulted in sales without needing a full blown CRM and developed a free tool called Convertable which does exactly what I was looking for. If you are still having problems with your script, feel free to give it a try.

Hi Adam,

I am a big fan of Long Tail Pro for keyword competition research. It allows you to add as many of your own keyword phrases and check the competitiveness, but I find it more useful by putting in 5-10 keyword phrases and then it will use the Google AdWords Keyword Tool to come up with literally thousands of related phrases to analyze by competition and search volume. Click on an individual keyword phrase and you will get a more detailed competitive analysis of the top 10 results in Google. I'm pretty sure there is a free trial but I found it to be one of the most useful SEO tools I have come across in years so it is money well spent.

Here is their site - http://www.longtailpro.com/long-tail-pro-software/

Hi Bryce,

I had the exact same question and couldn't find any simple solutions so I went ahead and created a free tool that does exactly this. It captures information submitted through a lead form along with where they came from and if they came from a search engine, it automatically tracks the exact keyword phrase they searched for. Then all of the lead information is sent to you in an email as well as stored in a very basic database for you to manage them. It's still a work in progress but it accomplishes what I want it to do for the time being.

Feel free to check it out at http://convertable.com and please let me know if you have any suggestions or comments.

I use several tools for rank tracking:

1. CuteRank - Simple and easy to use keyword rank checker and best of all, it's free. http://cuterank.net/

2. Market Samurai - Great software for keyword research and includes a keyword rank checker. http://www.marketsamurai.com/

3. SEMRush.com - I don't really use this site for keeping track of my keyword rankings over time, but it is invaluable for discovering new keyword opportunities since you can see all the keywords your site and your competitors' sites rank for. One way it helped me is that on one of my sites, I discovered that a random PDF was ranking #1 for a popular keyword but since I was only using Google Analytics to track my website visitors, I had no idea the PDF was getting any traffic. So I redirected the PDF to an actual page with the GA tracking code, website navigation and a contact form in order to convert some of those visitors in potential customers.