Welcome to the Q&A Forum

"Google Penguin is the latest update to Google's algorithm. This update is aimed at websites that are using tactics that are considered a way to game Google's searches."

"Google Panda is the change to the algorithm we see that effects a lot of people who have old sites. To understand Google Panda, it helps to understand Google's core mission. Google wants to deliver the best results for what you are searching. They do NOT want to deliver websites they consider to be low quality and this means when people go to a site from Google's search, if you go back from that search, Google notices it and pushes you down in the search rankings. Some of the factors we have seen effect sites, are poor site design, sites that don't reference their articles through links, sites that are slow to load, sites that use duplicate content over and over again. The bottom line is you need to have a well designed site and creates original content."

Above content sourced from: https://digitalfireflymarketing.com/what-difference-between-panda-and-penguin

Personally, I'd recommend hitting 2 birds with one stone and:

1. Removing any trace of suspicious techniques: cloaking, keyword stuffing, etc
2. Check your backlink profile on www.opensiteexplorer.org and for each listed link, ask yourself, "would I willingly show this to the Google webspam team".
3. Improve your site design and information architecture so that you fulfil users' desires elegantly. I've personally found that a decreasing 'bounce rate' is one of the best indications that your site experience is improving.

Hope this helps and good luck!

Hi Steve, a lot of consideration needs to be placed on the scale of the website. How many countries around the world, how many continents etc etc.

In terms of coming up with an intuitive and relatively simple way to reduce the number of clicks to an actual city, I'd recommend a large, full-width map with big dots for more popular cities and that sort of thing. Could like be created using HTML5/CSS3 for maximum SEO friendliness. The advantage of a map is it's immediately intuitive and doesn't require drop-down menus or anything of that variety.

So the structure I'm suggesting would theoretically allow one-click to top cities which is going to make a lot of people very happy

Hi Keri, thank you very much for your response. I already have cheap, free, inexpensive and variations of such negatives, but the link you mentioned has some really useful information.

Thanks a bunch!

Hi Lee, that's what I've done, the question was rather hurried. I mentioned the driving lesson part only to give some context to my situation.

Needless to say I've sorted things out now but thanks for your input.

Hi mate, my problem is that adwords didn't let me enter a numerical value in my keyword list. I've since tried adding numerical/symbolic negative keywords in the negative keyword section and it has worked.

Thanks for your reply though, Matt

example of negative keywords:

-$40 driving lessons

-35 dollar driving lessons

The driving lessons I'm selling are $55 an hour, so I obviously don't want unqualified leads chewing through my budget when they clearly don't want to spend $55 on a lesson. I already have the price mentioned in my ads, but I want to negative out the dollar amounts because people are still stupid enough to click without reading the ad.

Any help will be appreciated!

Matt

OK, to tighten up the question a bit after having read the articles:

• Do nav and footer links 'suck' link juice? (this may seem a stupid question, I just want to be sure)

• Is link juice split evenly between links on a page?

Thanks,

Matt

Hi,

I'm really interested in a good explanation of how to control the flow of link juice. Most of my inbound links currently go to my home page, and I was just wondering how to maximise the link juice flow to those pages that I want ranking.

• Is there any benefit to nofollowing pages in my navigation that I don't need to rank?
• As above, but with links in my footer, such as privacy policy and the like (can i not waste link juice on these pages?)
• Does more link juice flow to pages higher up in my code?

These are just some of the questions I'm concerned with. Basically, I'd really like to know the best-practices for sending link juice to where it is needed most.

Thanks,

Matt - No Yelling Driving School

Hi Larry,

I discovered http://www.ecwid.com/ about a year ago and it is a magical application - they have a decent free tier as well for the first 100 products on an account.

There's some information here on how you can ensure ecwid is seo-friendly - http://kb.ecwid.com/w/page/15853308/SEO

Hope this helps, Matt

Hi David,

I would definitely start out with the town name in the targeted keywords. For starters, it will get the ball rolling, and secondly, they're good keywords to optimise for - sure, they won't bring as much traffic as the more general non-geo terms, but they will likely have far less competition and be easier to rank for.

The ISP location targeting isn't really a variable you can influence, so it's best to put majority of your effort into that which you have a good level of control over (geo keywords). Additionally, it would make sense to mention that you are a Garfield firm regardless of whether you are using geo-keywords, so optimising for the geo-keywords really can't hurt.