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I'm trying to get a client ranked for the keyword Quaich and its like pulling teeth 😞 This keyword performs brilliantly for adwords but I've never got it ranked at all in googles SERPs. Last November I created this page: http://kiltmakers.co.uk/quaich Which ranks as A with seo-moz but still nothing. I'm still a newbie to SEO work but can someone point me in the right direction? Is it just the domain authority that the issue - should I switch my focus to link building off-site?