Welcome to the Q&A Forum

Thanks Dana,

You've already got me thinking. I'm wondering if an totally different approach here might be creating a blog post or similar along the line of Ten Funny Facts about The Quaich - or maybe - 5 Things You Didnt Know About The Scottish Quaich. You've got me thinking already.

I'll amend that title shortly too Thanks for the tips. BTW - The client sells hundred of quaichs to the UK and America - if I can crack this keyword they should become more commonly known Oh and (it took me a while to get it) it's pronounced kwake (like awake but with a k at the start instead of an a)

I'm trying to get a client ranked for the keyword Quaich and its like pulling teeth

This keyword performs brilliantly for adwords but I've never got it ranked at all in googles SERPs.

Last November I created this page:

http://kiltmakers.co.uk/quaich

Which ranks as A with seo-moz but still nothing.

I'm still a newbie to SEO work but can someone point me in the right direction? Is it just the domain authority that the issue - should I switch my focus to link building off-site?