All About Fraggles (Fragment + Handle)
11/29/2019 What are "fraggles" in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? Cindy Krum explains it all in this edition of Whiteboard Friday.
Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Blog Posts
The Real Impact of Mobile-First Indexing & The Importance of Fraggles
7/17/2019 While SEOs have been doubling-down on content and quality signals for their websites, Google was building the foundation of a new reality for crawling — indexing and ranking.
Beyond App Streaming & AMP: Connection Speed's Impact on Mobile Search
2/16/2016 SEOs have a new upcoming hurdle to leap in the race for rankings: searcher connection speed. Cindy Krum explains how and why Google is testing connection speed as a ranking factor, and what you should be thinking about for the future.
9 Things You Need to Know About Google's Mobile-Friendly Update
4/6/2015 My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.
The Real Impact of the Google SmartPhone Crawler (Part 3): Avoiding Mobile Mis-Indexing
5/10/2012 This is the third and final installment in this mobile SEO blog post series, covering the impact of the new Google smartphone bot and how you can use it to make the most of your mobile content. This final post will review common search engine indexing problems that mobile sites and mobile platforms have, and how you can prevent them.
The Real Impact of the Google SmartPhone Crawler (Part 2): Generating Mobile Redirects Properly
4/30/2012 Google’s new smartphone crawler may have made mobile SEO easier or slightly more predictable, but that is not the end of the story. This is the second in a 3 part series aimed at giving more actionable mobile SEO tips for how to understand and respond to Google’s new smartphone bot. In the last post, we covered...
The Real Impact of the Google SmartPhone Crawler (Part 1): Situation Overview
4/24/2012 Not everyone realizes it, but Google has been serving different search results to mobile phones than desktop computers for a long time. Beyond that, they serve different results based solely on the handset you are using to search. The differences are often subtle, or focused on the order of Universal Results that are included in the mobile result-set, but Google is algorithmically trying to p...
What is Mobile Search Engine Transcoding?
9/14/2010 Ok, in the mobile world, it is important to understand that Google sometimes lies; (Uhhh! Say it ain’t so!) Actually, all of the major search engines do it with mobile results - It is called 'transcoding.' The search engines will show the full search engine listing for the mobile-unfriendly page (like normal), but when you click on it, they will automatically take you to a temporary url that represents a ‘transcoded’ version of the page you requested, (rather than delivering you to the actual page listed in the search results). This temporary transcoded page actually lives on a subdomain hosted by the search engine, and shows a scraped version of the page you requested.
Mobile SERPS & Usability
8/31/2010 So here is the deal: Traditional websites frequently rank in mobile search results – especially if you are searching from a SmartPhone. What you may not realize is that the converse is also true – mobile pages can rank well in traditional search. This is quite an interesting phenomenon, and something that we need to address strategically. ...
The Muddled World of Mobile Carrier Search Results
8/24/2010 When I am thinking about mobile SEO, I pay specific attention to the order of the results and the inclusion of Universal Results. In their nature, Universal results are infinitely more clickable, as we know from traditional SEO, but in the mobile world, Universal Results are the fun results – because they are often have more potential for interaction with the phone than they would on a traditional computer.