Good afternoon everyone!

I wanted to ask everyone here a question, one that has been being discussed around my office with a lot of different sides being taken.

Does Keyword Density matter? If it does, what percentage do you try to have your keyword hit?

Good afternoon everyone!

I wanted to start a discourse on a subject that I think might benefit a few select readers.

What would be your best plan-of-action to successfully propose and execute a Local-SEO campaign for a small, local business in a rural town? The type of town that has next to zero local directories, the type of business that has hardly any (if any at all) "fresh mentions" on the internet, etc.

I'm interested to see how other SEOs would handle tackling this kind of campaign.

Can't wait to hear what people have to say! 
Thanks! 
Taylor

I agree with what you have to say about KW stuffing and making sure that the content on our sites are useful, well-written and purposeful. But should we avoid focusing on keyword density entirely? Even if it's just hitting a 3%-5% margin?

Thanks for the response, Miriam!

Do you have any ways to differentiate the bad nationwide directories from the good ones? I've always been told to stay away from mass directories that aren't geo-specific.

Curious to know your thoughts!

This is excellent, thank you! I had no idea that mentioning a keyword 15 times in a 500-word copy is something that gets flagged by Moz.

I'm not sure what dictates a "published study," but I have read countless articles on how important maintaining consistent NAP-info on business listings. But I'm interested in seeing what other people have to say, so I'll comment to follow this thread.

I personally believe that that is far too many clients for one person (or two people with the person training under you). If they are paying you for SEO services and you haven't touched some of them in 5 months, that's a problem. These companies want to see results, and if no work is being done and there's no difference in their rankings, traffic, etc., then they will most likely leave your company. Retention is very important and it looks like the way things are structured there that you will certainly start to have clients leave...