Hello
what Could be the best practice of seo and website optimization for a franchise company.
Business model: Lets say, a company(company.com) situated in a country having stores in different cities (more than 2 stores in some), provides n number of services depending on store's location. Physical addresses for some stores are available and new stores shall be launched in future.
But, the seo and website pages are needed for those locations at the moment as well.
If I choose a sub folder, to give each store a URL. This is how it should look like
Country level pages
company.com, company.com/service1/ _ _ _ company.com/serviceN/
City level pages
company.com/city1/, company.com/city1/location1/ , company.com/city1/location2/, company.com/city2/ , company.com/city3/
Q1) In case I make each service page specific to a store location for eg. company.com/city1/service1/, it will create duplicate content issue because content of company.com/city1/service1/ and company.com/service1/ shall be 60% same, except for **meta title,description and contact detail in footer. **
So, the question arises that shall i give canonical to country level main services page i.e company.com/city1/service1/ canonical to company.com/service1/ as it is very hard to make unique content for same services page.
Q2) Or Do I need to rework on my complete website design and seo strategy?
