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Too many worry to try, because the changes might completely destroy the SEO, or may benefit SEO. But there is no sure answer. So I will try to gradually make the changes to see what happens, rather than a sudden change. Thank you for your reply. I will also try long tail keyword and more content on the marketing end. And for sure I have tons to talk about the app.

I'm thing about the same, prepare for the updates on the website now. I will share the progress and how that will affect ranking here if there are many major increase or decrease of ranking. But another questions, is google will rank high for keyword targeted page. for ex,

www.snapinspect.com/property-inspection-app   rather than www.snapinspect.com   the second is a domain which is more trust than the first url.

Hi,

Sorry about the confuse.   I'm running a website   www.snapinspect.com   have app (iOS and Android), and an web app to server property inspection. I tried to rank this site higher with keyword "Property Inspection Software", and "Property Inspection App". But from page title point of view, I can not put both two keywords in for better ranking both. While "Property Inspection Software" have more search volume, but since website title was on "SnapInspect Property Inspection App Software" for quite a while. I'm afraid my changes will make the ranking even worse. So I took small steps to change the title to "Property Inspection App & Software - SnapInspect", and "App" keyword rank increased instantly within 2 days time, but "Software" keyword havn't pickup yet. So any way I can rank both keywords high?  Even if you go through the other better rank page, they have less Doamin Authority and Page Authority still above mine.

Here is my example. I developed a property inspection app, where the keyword I try to rank is property inspection app, and property inspection software.   Property Inspection Software got slightly more traffic than app. I would like to rank both of this keyword high for my main website, but there is only one title, one H1 tag I can use to have keyword, where if I use "App" there is no way to have "Software" on the title, etc.   How can I deal with such a case? Any help will be appreciate.