Welcome to the Q&A Forum

Thanks for the responses. Visit duration for the root domain is 9:31, with an average of almost 10 pages/visit. And while we ARE actively promoting on Facebook, we don't have a link to that specific page. I'm doing an experiment this week - not posting anything at all and seeing if that affects traffic numbers. I have a feeling it won't.

And no, we don't have any purchased traffic that I'm aware of.

The "shared URL" is our root domain.

When you look at the "full referrer" to that shared URL, you get 5 results (attached):

ScreenShot2014-01-21at25427PM.png

Thanks Alberto. I'll talk with our developer to see if he can take a look at what you're talking about. Interestingly, we do have a link to our page in the "About" section, but it's actually pointing to a different page that barely gets ANY traffic, and none from Facebook. So nobody is clicking that at all.

When we look at referalls from Facebook in Google Analytics, more than 50% (and sometimes upwards of 80%) of the traffic we're getting is listed as landing on our root domain. The thing is, we don't have any direct links TO our root domain on our Facebook page. So is this legitimate traffic, and how are they getting to our page if we have no links to it?

We do post links to stories, videos, etc, but those are to the individual pages, not to our root domain. When I look at those pages that we link to, they do have traffic numbers, but nothing compared to the root domain. Any thoughts would be helpful.

Thanks.