Developed and executed business plan addressing costs of leased facility, buying and maintaining equipment and furnishings, acquiring business licenses,insurance and coffee supplies.

Prepare, maintain, and track records concerning inventories
and work processes to calculate gross monthly profits.

Objective is to appeal to cyclists, runners, and everyday patrons in downtown Amarillo.

Developed and executed marketing plan including all collateral material reflecting a specialized blend of air roasted coffees, baked goods, freshly made all natural smoothies, sandwiches, and original, vintage soda fountain with original recipe sodas.

Committed to customer service and friendly disposition fueled by willingness to be uber aware of clientele, their wishes and needs.

Created unique positioning as “the bike friendly coffee shop in downtown Amarillo.”

Developed a brand everyone could get behind.

Distribute unique line of bike accessories, including branded reflectors, packs, water bottles, race caps, retro jerseys, and the bicycle bell.

The Ground Café is the only official local distributor of The Boneshaker, A Bicycling Almanac.

Created Beanology 101 to teach a new generation about good coffee and other treats.

The Ground Team is a dedicated team, participating in numerous local and regional races, landing precious public notoriety. Voted Amarillo’s #1 coffee shop from Amarillo A-List, featured on the cover of Amarillo Magazine and top-rated by UrbanSpoon.

Highly committed our community through support and donations to such worthy organizations as the
MS Society, Race for the Cure, and 24 Hours in the Canyon.

Sponsored the Coffee Cup Crawl benefitting the High Plains Food Bank with over 60 riders raising over $1,500.00.

Tables, chairs, chalk boards, and accessories are made of bicycle parts. Ambiance is friendly and supportive of local artisans and cyclists and demonstrates experientail marketing expertise.