I like to think of myself as an idealist stuck inside the mind of a realist with the heart of an optimist.

I believe the most important attribute for any organization is the ability to resonate its message with its intended target audience. As human beings we desire acceptance throughout our lives which causes us to present an image we feel is in line with what society views as worthy. Therefore, what makes a company successful in the digital age is for it to add value to the customer in the form of self-worth as well as public recognition.

To me, the bedrock of capitalism and modernism is intrinsically linked with the discipline of Marketing. This is why I dedicated years of tertiary study to complete a qualification specializing in this field and have selectively taken roles where my skills were crafted and enhanced in order to succeed in today's decentralized global market.

I envisage organizations to be led by visionaries, shepherded by ideals, fashioned in conundrums, understood by the enigmatic, infused with innovation, driven by the factual, and cultured in the alluring.

I am an ambitious professional with proven experience in content writing, digital marketing, SEO, ASO, social media and brand development from my time in start-ups and higher education institutions; enhanced analytical skills from my time working in insurance pricing as a business analyst; proven problem-solving prowess while operating in telecommunications as a reporting analyst; intuitive communicative tactfulness as an English teacher, seasoned salesperson in multiple industries; an amateur live musician; a freelance writer; and an adventurer who's traveled five continents.

What I love about SEO is that it is the point where qualitative and quantitative meet.