@Mark Hodson bought to mind something we do as a B2B service. We structured a questionaire that asks for industry terms and customer terms along with geotargeting information for local search. In many cases, the terms that the company or staff think are appropriate actually are very far from it. In addition certifications and awards often come in handy as well as professional memberships because they help us identify terms and other opportunities for SEO.

Hmm, secrets? First, I do seo writing so I tend to look at things from that angle but have gotten into more seo itself as I work with more businesses and web designers. I agree that working and then taking a break is a great idea because sometimes the research can blind you. LOL

But I think making sure you get the best info from the client or on the project prior to starting is essential and can help cut down the time spent in further research or is critical in targeting terms within a highly competitive category.

I also use research tools to help condense the process while I ponder competition and their optimization prior to starting.