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You should embed the links within the content of your page. Do it as NATURALLY as you can. You don't want to make the blog post unreadable by adding a lot of keywords that link to the other pages on your site. Link to the relevant and natural pages that relate to your blog post. Google rewards those who try to make things as natural for the user as possible.

Great responses, everyone! I think that I will go to the meeting, and then explain all of the components and time that go into SEO. I have a feeling that Bob will not want to increase his workload as much as it will take. And, if he does, I'm sure that it will just get pushed to the side, as "extra work" for when he has time to do it.

Thanks everyone!