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Hey Guys,

We've seen an alarming drop in our main keyword for our website. Our biggest driver of traffic has always been the search term 'gifts for men' which we commanded the top spot for a while, but have always been in the top 4 for.

Recently (in the last 3-4 months) we dropped to 6 and as of last night we dropped down to 9th.

We still rank number 2 for 'gift ideas for men'. Both search terms point to this page: GIfts For Men

Nothing onsite or technically has changed, and there is consistently new content in the form of products being added almost daily.

We hit a manual action back in October of last year and I'm concerned that the toxic links (that we didn't create mind you) we disavowed may have been unnaturally boosting this page and now we're dropping significantly because they're gone.

Any ideas on how we can curb this concerning trend?

Thanks a lot

Hey guys, had a question with regards to content production. We run an store called Yellow Octopus in Australia and we've literally got thousands of products (4500 skus last count). We've got everything from novelty mugs to kitchen accessories to gag gifts, t-shirts and tech gadgets.

I've read a lot of material on creating awesome content to attract backlinks and we are ready to craft our content strategy. We've got a team in place - graphic designer, illustrator and writers to execute that strategy.

It's just a matter of formulating the strategy! Largely speaking I have an idea of the quality of content required because I look at a lot of it. The real issue is what type of content is right for us? Most of the articles I have read focus on niche industries i.e. SEO, Piano sales or health foods. Right off the bat I can come up with hundreds of content pieces that work around those niches.

However, with such a diverse range of products I'm unsure of what our niche really is, in fact not having a niche is almost our niche. Of course we could do gift guides like '30 Unbelievable Gifts for Foodies' (and we do, do those). However they aren't really the type of posts that are likely to attract back-links.

Is the best strategy to split the content into categories? What sort of content pieces would you suggest for a company such as ours?

Many thanks in advance!