I just went through something very recently that was similar, my doctor left a practice and started his own. His name continued to rank at the old practice (even when the only trace of his name left was in a title tag).
We did a few things:
- Complete separation of GMB pages. The pages were very specific for the location and the doctor. We then tied these to specific location pages instead of homepage.
- Checked all citations / NAP out in the web and updated them to the respective doctor's locations. We had a similar issue, number/ names etc., were not consistent.
- Used SameAs Schema on their contact page to the GMB page (https://schema.org/sameAs) along with the usual Schema for their location / profession.
End result is that depending on the search location and slight variance of the terms, they will both rank in the 3 pack / map.
Our biggest hurdle was one of their GMB pages was deleted and showed them as permanently closed. This caused a lot of issues for mobile users looking for phone numbers and directions.