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We've found the solution. We needed make each meta title unique, so we added the country dynamicall to each meta title.

Hey Federico,

Yes we are using rel alternate to its fullest extent. But this still doesn't explain this strange behaviour.

Any ideas?

Fellow Mozzers,

I'm really baffled by Google's behaviour adding strings before my meta title in the SERPs.
This behaviour seems random, but it mainly happens on queries that trigger the homepages (multilingual .com domain).
I'm aware of meta title guidelines concerning length, and I know that Google may insert strings if it thinks it could benefit the user.
But clearly their "aid" is not helpful at all...

Client is really anxious to get this resolved and we're stumped on what could be the cause for this...

Some examples:

Query: https://www.google.co.uk/#hl=en&pws=0&q=Ogone - Online payment gateway
Result title: en-gb - Ogone - Online payment gateway
Normal title: Ogone - Online payment gateway

Query: https://www.google.at/#hl=de&q=Ogone Online Payment Service Provider
Result title: ogone.at - Ogone. Online Payment Service Provider & e-payment ...
Normal title: Ogone. Online Payment Service Provider & e-payment Deutschland
=> For longer titles it will just prepend strings, and leave out our piece of the meta title

Query: https://www.google.nl/#hl=nl&pws=0&q=Support Ogone
Result: Support | Ogone
=> For very short titles, Google doesn't add anything, why does it so for the other results?

I really don't understand why this happens. The titles are long enough (but not too long), no strange characters inserted.

Please, please help.

Thanks in advance!

Nikolaas

Howdy SEOmoz,

I was wondering what your approach is in selling linkbuilding to clients (we're an agency).

• Do you sell it as "linkbuilding" or more like content creation/content marketing?
• do you bill by the hours, instead of project based?
• How would you calculate the number of hours required? (I know "it depends" :-), but still some insights would be cool)
• Do you start immediately with more creative strategies (widgets, infographics)?

I'm really looking forward in learning how you guys tackle this.

Best regards,

Nik

Hello SEOmoz,

First question here on the forum, but a silent follower for years

I'm looking for a good book - you define what is "good" - about content marketing and or persona creation that you read and proved to be usable in real-life situations

I've read "Accelerate" but found it too light-weight.

Therefore your recommendations would come very in handy.

Looking forward to your replies!

Best regards,

Nikolaas