Currently Head of Content and DGTL MRKTING who develop and communicate brand strategies in the fashion, health, auto and tourism verticals with the objective of sourcing brand advocates and ultimately sales

With extensive experience in marketing and communications of hospitality and fashion brand management, I have also founded, designed and managed many successful restaurant bars as well as producing dozens of major events many involving over 3000 people for brands such as Absolut and Lexus.
. Developed, produced and distributed clothing brands, selling locally through my own retail outlet in Paddington (Sydney), including boutiques and department stores nationally.
. Produced entertainment and marketing programs for hotel/ pubs designed to increase revenue in some cases by 40%.
. Developed marketing strategies for international brands such as Reebok, BMW Sydney, Aussie Bodies, Ben Sherman, Safcol Tuna, while at the same time boosting sales through SEM nurture campaigns.

I have a passion for generating brand exposure online and a solid understanding of the health, fitness, beauty and auto verticals with the ability to reach the target 'audience'​ through current digital media marketing opportunities.

Specialties: Solid knowledge of social and digital marketing opportunities including inbound content blogging and content distribution. Restaurant/bar design and entertainment promotions including event design, production and marketing. Creative direction of product design and development as well as brand awareness strategies. 'Outside the box' ideas to bring brands together with the objective of creating exposure and generating leads for sales.

My Specialties in brief:

• Social Media Strategies
• Inbound Marketing initiatives
• Native Marketing concepts
• Blog Content Marketing and optimisation
• Video SEO and creative direction
• Brand development
• Creative Direction
• Google Plus business/ brand optimisation