Hi Guys,
We are contemplating of changing our site URL structure from sentence case to all lowercase.
www.example.com/All-Products/Bedroom-Furniture/
www.example.com/all-products/bedroom-furniture/
We will use 301 redirect for old to new.
Its a 3 year old ecommerce site and currently rank very decent on serps.
The agency that does our seo is recommending this change and reckons that all lowecase URLs as preferred over our current URL structure.
My worry is we will lose our current ranking but agency advises that rankings will probably go lower or fluctuate for some time and get back to its original position or may even rank better in due course as we are doing a 301 redirect and once the site is crawled Google will know the change.
We are approaching Christmas and thenext 2 months are most busiest period of the year, we don't want to risk on traffic.
I would really appreciate if the community experts can advise,
Is it really that lowercase URLs are better than our current url structure?
By doing 301 will our rankings come back to same in "due course" ?
How much of a risk is it to do these changes at this time of the year?
Thanking you in advance,
Sohail
