I just recently signed and joined the moz.com system.
During the initial report for our web site it shows we have lots of duplicate content. The web site is real estate based and we are loading IDX listings from other brokerages into our site.
If though these listings look alike, they are not. Each has their own photos, description and addresses. So why are they appear as duplicates – I would assume that they are all too closely related. Lots for Sale primarily – and it looks like lazy agents have 4 or 5 lots and input the description the same.
Unfortunately for us, part of the IDX agreement is that you cannot pick and choose which listings to load and you cannot change the content. You are either all in or you cannot use the system.
How should one manage duplicate content like this? Or should we ignore it?
Out of 1500+ listings on our web site it shows 40 of them are duplicates.