Ricardo, wouldn't this be reflected in time on site? I've checked that, and it's pretty much the same.
And, the front page used to be a magazine kinda theme - so, ebooks in a slider, some stuff in another section, latest articles, then reviews, etc etc.
This front page is now latest blog articles...
(And I would say readability is better).
Keri, Thesis lets you add your GA ID into a special field (and presumably just populates the appropriate GA into the header). I also added it into the footer because Thesis wasn't using the Universal Analytics, in particular, the demographic data acquisition code.
I've removed it from the footer, so let's see if that is what it is!
Good catch!