Hello Chris,

Thank you for replying to my question. It is a difficult one, I think as a company we will have to go with a safer long term strategy and see how it pans out. Maybe a PR stunt, instead of exact match backlinks.

Kind regards

Rob

Hello Malcom,

Thank you for replying to my question. In theory; I agree with this, producing high quality pages for the end user. However in reality for competitive niches, it does not matter how good your landing page is, it will not rank in a competitive niche. As all the competitors have such inflated exact match anchor text backlinks.

We will definitely look at improving our landing pages as a long term strategy.

Kind regards

Rob

Hello,

I was wondering if anyone could help me. I am trying to rank a web page for a competitive regional search term.

Upon inspecting all the competitors’ backlinks they appear to using an overly high exact match anchor text to rank on the first page for this keyword.

Somewhere in the region of 15 – 55% exact match anchor text. So the question is what does big G provide a heavier weighting for,

A.)  The total percentage of exact match anchor text for all your backlinks, until it reaches the point of over optimization. A higher percentage up to about 60% will help you rank in the top 3. Meaning I should change a 1,000+ backlinks on multiple domains to the exact match anchor text.

B.)  Or just a few backlinks with the exact match anchor text but from really high quality domains with a ‘Majestic SEO’ Trust and Citation Flow above 40.

Any help would be appreciated, exact match anchor text is meant not to work but it still does.