Hi Oscar

I think this could be a very good idea.  Not only does the new URL structure look more SEO friendly for bots and also more friendly for users, creating a category page can be a great way at ranking an ecommerce site.

One of the main problems with an ecommerce site is the requirement for each product page to have its own unique content on it of some substantial length, let's say 200+ words.  If you have hundreds or thousands of products, this quickly becomes a problem.

Conversely, creating a category page that covers your main search terms - eg "sunglasses", "sunglasses for sale"  - can also cover some long-tail keywords as well: "best sunglasses for summer", "sport sunglasses" and so on.

In order to do that you should make your category page as rich as possible - include a healthy amount of content and even things like reviews and videos of some of your top selling products.  Make it informational as well as promoting your shop, so that it could also be seen as an educational resource as well as your shop front.

I think having a static category page over a search result page to promote in organic search is a very good idea. Make sure it is content rich and worthy of ranking and that any necessary redirects are taken care of.

While I can't help with the second part of your question just now, I can help with the first.  There have been a couple of studies that have argued that 302 redirects are eventually treated as 301s.  Here is one example.

Hi Luke

Those hashtags are internal anchors and they are quite commonplace and so Google handles them quite well.

What I would test would be how the search engines are crawling this page?  What should be happening is that the search engine can see all of the text at all times.  You can test this by entering the URL into the SEO Browser Tool - enter it there and click "simple" search (as it's free).  What do you see?  Does all of the page content show up?  If so, Google will be able to see the page.

Now there are a couple of things to consider.  There has been talk that Google will no longer index "click to expand" content.  I've seen conflicting reports as to whether this has been implemented, but if it is on Google's radar it may be wise to avoid the tactic.  From what I can gather, it looks like your page might be acting this way at the moment, in which case you may want to change that.  If your website is using internal anchors (hashtags) to merely take the user from one section of the page to another (while never hiding the content) it would be fine.

Finally, if you're using Google Analytics, by default GA will register a new page visit each time a hashtag link is clicked.  Similarly, it will not show you hashtags have been clicked and show them as visited URLs.  So, for example, if someone visits www.example.com/page and clicks 3 hashtag links, that will register as 4 page views to www.example.com/page and nothing else.

However, you change that and here's a good guide on how to do so.

Hope this helps.

To add to Matt's good earlier response, the TLD extension that you use (.com, .net, .info) will have a minimal impact on your ability to rank well and the site's overall SEO.  For ranking specific websites in specific countries (and regions like London etc), Google looks at a bunch of more important factors, such as server location, schema, hreflang setup, citations, NAPs and so on.