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We are conducting a large-scale Penguin cleanup / link cleaning exercise across 50+ properties that have been on the market mostly all for 10+ years. There is a lot of link data to sift through and we are wondering how we should prioritize the effort.

So far we have been collecting backlink data for all properties from AHref, GWT, SeoMajestic and OSE and consolidated the data using home-grown tools.

As a next step we are obviously going through the link cleaning process. We are interested in getting feedback on how we are planning to prioritize the link removal work. Put in other words we want to vet if the community agrees with what we consider are the most harmful type of links for penguin.

• Priority 1: Clean up site-wide links with money-words; if possible keep a single-page link
• Priority 2: Clean up or rename all money keyword links for money keywords in the top 10 anchor link name distribution
• Priority 3: Clean up no-brand sitewide links; if possible keep a single-page link
• Priority 4: Clean up low-quality links (other niche or no link juice)
• Priority 5: Clean up multiple links from same IP C class

Does this sound like a sound approach? Would you prioritize this list differently?

Thank you for any feedback /T

I understand the process. I was looking for concrete experience regarding the overall time line.

Community,

Has anyone here implemented rich snippets for clients/own properties and can advise how long it took for them to appear in Google

Thanks

When you say it works - what exactly do you mean?

SEOMoz team,

I am wondering that in the days of Panda and Penguin SEOs have an opinion on how to best link between international domains for a web page property.

Let's say you have

• brandname.DE (German site)
• brandname.FR (French site)
• brandname.CO.UK (British site)

Right now we are linking form each site on the page to the other two language sites to make users aware of the translated version of the site which obviously make it a site wide link which seems to be lately disencouraged by Google.

Did anyone out there have any ideas how to strategically interlink between international domains that represent language versions of a web site?

/PP

Team,

I am wondering what people recommend as best SEO practice to inter-link to language specific brand domains e.g. :

amazon.com
amazon.de
amazon.fr
amazon.it

Currently I have 18 CCTLDs for one brand in different languages (no DC). I am linking from each content page to each other language domain, providing a link to the equivalent content in a separate language on a different CCTLD doamin. However, with Google's discouragement  of site-wide links I am reviewing this practice.

I am tending towards making the language redirects on each page javascript driven and to start linking only from my home page to the other pages with optimized link titles.

Anyone having any thoughts/opinions on this topic they are open to sharing?

/Thomas

Hello,

We have been doing some analysis around our backlink profiles for our sites and have been experiencing a massive discrepancy between what is reported as number of C class linking domains in OSE and the information returned in Google Webmaster tools.

For a variety of sites OSE is reporting numbers < 10 for C class linking doamins while GWT shows >100 unique domains linking (we confirmed that the majority of these links are in different C classes)

Is this simply a matter of the limited index size of OSE or could there be another explanation? It is interesting that the links that do show up in OSE a nearly exclusively sites that we own.

/T

As mentioned, the keyword is 1.FC Nuremberg which is naturally what users are typing into Google.

Quick question,

Assume my keyword is the German soccer team "1.FC Nuremberg". What is the best URL design to target that keyword?

domainname.com/1fc-nuremberg

or

domainname.com/1-fc-nuremberg

Any thoughts? Does it make - even a tiny - difference?

/Thomas

SEOMoz Gurus,

I am wondering what our best implementation strategy shoul dbe around linking up the Facebook Like button on our pages.

Essentially there are two options:

A) Linking the button directly to the Facebook Page of the web site so every Like is actually converting into a Facebook "Fan" which can be messaged going forward through our Facebook page.

B) Having them like the actual URL which might be more beneficial from an SEO and viral perspective as now a link to the actual URL gets shared on the Liker's facebook wall and it should also be easier to use that lIke for Google & Co. as it's tied to the actual URL not a random Facebook page given that search engines already convert those signals.

Both approaches obviously have their benefits. Are there any common guidelines on what is a better approach to take from a pure SEO perspective?

Thanks /Thomas

We are conducting a large-scale Penguin cleanup / link cleaning exercise across 50+ properties that have been on the market mostly all for 10+ years. There is a lot of link data to sift through and we are wondering how we should prioritize the effort.

So far we have been collecting backlink data for all properties from AHref, GWT, SeoMajestic and OSE and consolidated the data using home-grown tools.

As a next step we are obviously going through the link cleaning process. We are interested in getting feedback on how we are planning to prioritize the link removal work. Put in other words we want to vet if the community agrees with what we consider are the most harmful type of links for penguin.

• Priority 1: Clean up site-wide links with money-words; if possible keep a single-page link
• Priority 2: Clean up or rename all money keyword links for money keywords in the top 10 anchor link name distribution
• Priority 3: Clean up no-brand sitewide links; if possible keep a single-page link
• Priority 4: Clean up low-quality links (other niche or no link juice)
• Priority 5: Clean up multiple links from same IP C class

Does this sound like a sound approach? Would you prioritize this list differently?

Thank you for any feedback /T

Atul,

What I mean by it is that all domains hosted under the same server IP (=dedicated root server) have experienced significant ranking drops that seem tied to a global penalty.

However it is questionable if Google would be considering this a valid approach given the probability that other domains could be hosted under the same IP that are not associated with the to-be-penalized URL.