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So you're saying, the 4 things you mentioned are the major factors for the site ranking?

I know that there are over 200 rankings and that the weight of each is unknown BUT on a logical level, the things you stated wouldn't give that much of a ranking power.

Lets be honest, the things you stated are some of the easiest things to manipulate and change for a website to benefit so it's very unlikely they would have much power.

Don't get me wrong, I'm not saying what your stating is wrong or that it's bad advice (because it IS good advice). Just saying that because I don't want it too look like I'm getting mad at you haha.

I do agree the domain is extremely helpful and like someone else mentioned having a store up and running for 12 years, is very trustworthy.

Therefore, it's main power ATM seems to come from it's links... which comes back to my original question.. is it those 2 sitewide links giving it the most juice?

You should giveaway products to relevant sites anyway.

1. You're getting the product reviewed and if people search for said product, they will see the pros/cons.

2. You're getting exposure. (Pick the right sites to give the products too)

The link if considered "white hat" would be a bonus, in my opinion.

While those are rankings factors, surely they aren't responsible for such good rankings?

Site in question: http://bit.ly/aBvVbm

Our main competitor in the UK seems to be ranking extremely good for the keyword "jigsaw puzzles" even though their linking profile doesn't seem all that great?

They mainly have site-wide links on 2 of their other ecommerce sites which seem to be given them their ranking power as this equals to 100's of links.

Does sitewide links on 2 sites really give this much ranking power or am I missing something?

PLEASE REMOVE