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Deciding on whether to go for a Sub directory or CC tld structure. So the tradeoff would be one server location (which can affect local rankings if the server is outside the country) VS a better passing of link authority. What factor is more important?

Hi, Just trying to get my head around sub carpets. So basically if you had multiple international sites, they would be all in the same location, ie .COM- however within different subcarpets /UK, /CA, etc. Does that mean that all sites would be uploaded to the same server? If so does this have any effect on local rankings?

Hi, So ive just starting working on a travel website and noticed that the .com website outranks the com.au in Australian SERPS, even though the .au site has been geotargeted (In GWT) for Australia.I also geotargeted the .com website to Canada (the primary place of business). Is this advisable? Will this affect rankings?