Tracking SEO 'Broad Match' Keywords in Google Analytics

2/19/2013 Tracking keyword performance in Google Analytics is, in theory, easy to do and very flexible. Using customised reports and filters, you can drill down into data, filter items, create custom variables and present the information in ways which will usually be sufficient to answer your questions. But what about producing reports to compare groups of very similar keywords? The term ‘broad match’ is usually reserved for paid search, but as SEO managers, we often want to track the performance of terms we are optimising, including their close variations. There is no default report in Google Analytics to help you with this, but you can use existing features to help you build it yourself.