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I've corrected the brackets with our dev, but it's still not pulling up.

Here is the change we made to the code:

| "@context": "http://schema.org", |
|   | "@type": "BreadcrumbList", |
|   | "itemListElement": [ |
|   | { |
|   | "@type": "ListItem", |
|   | "position": 1, |
|   | "item": { |
|   | "@id": "http://www.tripcentral.ca", |
|   | "name": "Home" |
|   | } |
|   | },{ |
|   | "@type": "ListItem", |
|   | "position": 2, |
|   | "item": { |
|   | "@id": "http://www.tripcentral.ca/vacations-packages_index.html", |
|   | "name": "Vacations Packages" |
|   | } |
|   | },{ |
|   | "@type": "ListItem", |
|   | "position": 3, |
|   | "item": { |
|   | "@id": "http://www.tripcentral.ca/vacations-packages_mexico.html", |
|   | "name": "Mexico" |
|   | } |
|   | },{ |
|   | "@type": "ListItem", |
|   | "position": 4, |
|   | "item": { |
|   | "@id": "http://www.tripcentral.ca/vacations-packages_mayan-riviera-maya.html", |
|   | "name": "Mayan Riviera-Maya" |
|   | } |
|   | }] |
|   | } |

I went through with the dev team and its passing the testing tool.

Is there anything else I could be missing?

Could it be because we are using JSON that the rich snippet data is not being pulled?

Right now I am just focusing on getting the product rating up. Here is the code I am going to try:

Dreams Tulum

A beautiful resort, dream weddings and amazing staff.

Hotel rating:
5 out of
5 with
8 ratings

I am trying to go to the basics here- I think this looks correct?

Hey Mozzers,

I've been working at this for a while now, and I can't figure out why the rich snippet data is not getting pulled for our reviews and product rating. I've included a sample URL where we have reduced the schema.org markup:

http://www.tripcentral.ca/vacations-packages_00_03_JN_gran-bahia-principe-coba.html

| } |

Any thoughts? I was told not to list multiple reviews, so I took them out. But it's still not being picked up in the SERPs, and we would really like the star rating data to appear.

Any useful advice would be appreciated!

Still having some issues with this. Would anyone be able to help?

Thanks,

I'll pass this along to the dev team and we will try again. This has been the best answer I've received to this question!

Best,

Justin

Hey Mozzers,

Has anyone had problems getting review data to appear in the SERP? Specifically, hotel package reviews. The site I work for sells packages and products, but I'm having off cases where the data is appearing if there is only 1 review present. As soon as it gets multiple reviews the snippet data is no longer showing up.

The schema.org markup is testing fine in the structured data testing tool, and when I compare it against competitor sites where the data is appearing, I can't see the difference.

I am by no means a veteran SEO, but this doesn't make any sense to me. Has anyone encountered a similar problem? I could really use some help here.

One of the pages I am having difficulty with: www.tripcentral.ca/vacations-packages_mexico.html

}

Hey,

This is actually Justin Harney (in house SEO) posting. I'll have to change the account name to represent that. Richard is the CEO here.

Here is an example of two sites (the first one is ours) where reviews are not appearing in SERPs vs.one of our competitors where they are:

our site: http://www.tripcentral.ca/vacations-packages_00_03_MO_gran-bahia-principe-jamaica.html

competitor example: http://www.cheapcaribbean.com/deals/grand-bahia-principe-jamaica-deals.html

About a year ago we started using Bazaarvoice to get reviews for our products, and it has been great as far as accumulating content, but Google is not taking the schema.org data and displaying it on the SERP. Someone has told me it is because we are offering multiple products, or that our schema.org tags are incorrect but when I compare our code to other travel sites it seems like everyone is doing something different. This is especially annoying since the Google schema markup check says everything is fine.

Does anyone have any advice or similar experiences? Thanks.