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Hey Paddy! Thanks for the reply...totally agree w/ 95% of it. Def don't want to take them away/out of the purchase funnel, it's simply to give them pointers/info/help them have fun w/ their purchase with fun, related content. In terms of links landing on the page and seeing the content, it'd just be an anchored link (to that section), which would put the content right in front of them. I was concerned with load times if the articles expand out in their entirety + videos (think make-up tutorials) + user submitted image gallery. And also how to structure the URLs if all of the content couldnt live on the category pages, to flow any link juice into the category page. thanks again for the feedback! te

Where is Paddy when you need him...

@TroyEaves with replies/questions too...

Fellow SEOs,

I'm trying to add videos, blog posts and new fun articles/top 10s/party tips etc to corresponding categories for a costume site. Some of the content I want on these category pages already exists on our blog, the videos are hosted on YouTube and some of the content hasn't been created yet. We're thinking of posting snippets of the articles that link to the full versions vs. displaying the entire pieces on the cat pages.We're also thinking of a 'view all cool content' under the snippets that brings you to a page similar to : www.site.com/pirate-costumes/funideas and it would list everything we have for media for that category - i obviously just want to do what's best for the user but also what will maintain the juice from the media on into the category pages - Another issue would be duplicate content issues arising from posting snippets and/or the same copy that also lives on the blog...**Can someone please help here? Would _really _appreciate it.****Thank you! **Troy

Yes, thank you.  I just dug in a little more.  Here is a good overview: http://blog.crowdint.com/2011/09/27/better-seo-with-rich-snippets-for-e-commerce.html

If you take a look at this SERP for "boys costumes" you can see that Amazon, HalloweenExpress and Target all have attributes listed such as "Products 1-25 of 500" or Kids Legolas _Costume. _

These are getting blended with their meta descriptions.  How are they doing this?  Anyone see any lifts in ranking or CTR by doing this?

Thank you!

KissMetrics did a cool infographic last year that helps to frame up and prioritze your content assets for that perfect landing page:  http://blog.kissmetrics.com/landing-page-design-infographic/

Thank you EGOL.  Would you suggest a rewrite as well as link development or just the link development as a stand alone.  These are for product descriptions.

I've worked with probably about 15 companies over the years and the top ones are:

WeBuildPages
Performics (better for large scale campaigns)
Column Five Media (awesome infographics)
Virante

I'm going to mirror Mike as I've always had the best results with a hybrid in-house / out of house team.  The great thing about training some ninjas in-house is the fact that their knowledge of your company and products is so intimate that they will be able to become experts/thought leaders in your niche and come up with the most creative link/brand development campaigns.

Post panda, there is definitely more talk about scrapers or other (more authoritative) sites outranking the original content creators in the SERPS.

The most common way this problem is addressed (from what I've seen) is by rewriting the content and try your hardest to be the first one to be indexed or just ignoring it from an on page standpoint and do more link dev.

Does anyone have any advice on the best way to address?  Should site owners be looking deeper into their analytics and diagnostics before doing the rewrites?

Sorry, I don't think I clarified.  The page title and meta descriptions would be unique, however they would be almost the same except for it saying "Page [x}" somewhere within it.

I've worked with probably about 15 companies over the years and the top ones are:

WeBuildPages
Performics (better for large scale campaigns)
Column Five Media (awesome infographics)
Virante

I'm going to mirror Mike as I've always had the best results with a hybrid in-house / out of house team.  The great thing about training some ninjas in-house is the fact that their knowledge of your company and products is so intimate that they will be able to become experts/thought leaders in your niche and come up with the most creative link/brand development campaigns.

KissMetrics did a cool infographic last year that helps to frame up and prioritze your content assets for that perfect landing page:  http://blog.kissmetrics.com/landing-page-design-infographic/