Welcome to the Q&A Forum

I've recently noticed quite a sharp rise in the number of 404 errors on our site. Unsurprising really as we have just had a major upgrade of our site navigation. When looking in GA at the landing page stats the vast majority of them are from Google organic search. How do I find the source of the 404?

All help appreciated.

Thanks.

Jon

We are considering changing the way we treat our brand (TTS) in our page title tags. In MOZ I found the following advice:

Optimal Format

Primary Keyword - Secondary Keyword | Brand Name
or
Brand Name | Primary Keyword and Secondary Keyword

Are these of equal merit or is the former (Primary keyword | Brand) the better route?

Currently we use the second version - 'Brand | Primary Keyword' - but we are proposing to shift to 'Primary Keyword | Brand'. We currently get an awful lot of brand traffic that converts very well so I need to be sure that no harm is done as a minimum.

All views appreciated. Many thanks.

Jon

We run an eCommerce for education products with 20 or so subject based catalogues (Maths, Literacy etc) and each catalogue having numerous ranges (Counting, Maths Games etc) then products within those. We carry approximately 15,000 products.

My question is around the sitemap we submit - nightly - and it's depth. It is currently set to cover off home, catalogues and ranges plus all static content (about us etc). Should we be submitting sitemaps to include product pages as well? Does it matter or would it not make much difference in terms of search.

Thanks in advance.

Thank you Ben. Strangely we are just doing this on our paginated range pages as they currently show as duplicates at present too.

Jon

We run a site that contains many catalogues aimed at different markets. Products can appear in one or more catalogues. The product copy etc will be on the whole similar maybe even identical across those catalogues. So I'm assuming these will be flagged as duplicates? If so is there a way to fix this other than completely re-writing the copy for each catalogue?

We are in the process of upgrading our blogging capability. Our preference would be to host a Wordpress blog under our site url.  However due to our technical set up we've found out that it isn't possible to put Wordpress onto our servers so we'll need to go with a hosted version.

Does anyone have any idea or examples of how this could affect our SEO performance?

Also - is Wordpress the best tool - seems to be the most popular!

Thanks.

Jon