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Hi, I was wondering which is the better strategy? People say the keyword dig is the basis for any SEO strategy, which i totally agree with, however, traditionally the strategy for these keywords has been to write fresh content based on sometimes very similar keywords / terms to attract specific keywords traffic... With google getting smarter and smarter, would you say it is safer (if you know you have a very tight and stable backlinking strategy) to backlink a page that has a number of your similar keywords present, with the relevant anchor text on the inbound sites? So in essence the site ranks for multiple keywords..? I hope this makes sense, it's a very difficult one to get out onto paper! 🙂 Many thanks in advance!
Turnips