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Hi Robert,

Thanks for the great answer. You've explained it very well

Cheers!

Let's say you have a landing page that aims to get people to click on an affiliate offer.

Now to measure the effectiveness of that landing page in Google Analytics, We would bring up the page stats, like the image attached.

Would I be right in assuming the people clicking on my affiliate link (and leaving my site) would be included in the "% Exit" stat. Of course this figure also includes those that either close their browsers, or typed something in the address bar.

... And the "Bounce Rate" are those that clicked on the Back button on their browser.

Is that right?

55Qxx.png