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Hi,

I'm doing keyword research for a small site and followed the standard keyword process of using Ahrefs and Google's keyword planner tools to see what keywords are being searched for my service.

There are keywords that have a higher avg monthly search volume  but they are aren't as relevant as ones that include the word cheap or affordable for example but those ones are only 300 monthly searches per month which seems very small for the main page of the site.

Any advice what I should do in this scenario? Do I choose a more relevant keyword with lower search volume or go for one with much higher avg monthly search volume which is much more competitive?

any ideas on my issue above please?

Any ideas on my issue above please?

Hi,

I really hope someone can help me with this.  I'm running two search ad campaigns and a google shopping campaign in google ads.

The search campaigns are targeting top-of-funnel keywords as the business doesn't have universally known collections which everyone would search for so they are just unique to my business.  So the campaigns are driving traffic but really converting whereas google shopping is converting because searchers are looking for particular products so they're lower down the funnel closer to aking a purchase decision.

I feel I've optimised the campaign well and for the most part, most keywords have 7/10 quality score. The landing page seems fine. However, our offering wasn't as strong as competitors so we've offered a discount the same as them to compete.

Since I started google ads we have nearly doubled our monthly revenue and the product types targeted in campaigns have increased in quantity sold so it seems it's having an effect but the campaigns aren't showing a good performance.

Does anyone have any suggestions or input that could help me? I looked at first interaction attribution model and even there it's not performing well which makes this even more difficult to resolve. I'm thinking I should enable USER id feature in Google analytics so i can track signed in users across devices which may then help attribute sales to paid search channel as I saw in search console that the keyword that generates the most traffic to the site is our brand name and we're not a well-known brand so makes me think they may be starting their buyer's journey on a work computer on their mobile and finishing on their computer at home as an example.  However, I don't believe this will be the main cause or solution as I would only have data for signed in users which still won't give me the full picture.

Also if the campaign is optimised effectively but conversions are minimal could not having many conversions affect quality score?

If someone can help or provide me with a different perspective it would be much appreciated.

Please let me know if I need to clarify or explain further. I hope I've made myself clear.

Thanks,

T

Hi Ross,

I did remove the keyword from the home page 10 days ago and both pages have been indexed since but the collection page is still not being ranked for that keyword even though it's in the meta title, h1 tag, page and meta descriptions. It ranks for other similar keywords but not the one it's focused on but still the home page is ranking for it instead.

Do you have any other ideas of what might cause this?

Hi Ross,

I think I understand you but wouldn't removing the keyword from the homepage where it was in three places be deoptimising that page for the keyword in question?

Hi Ross,

It does have more backlinks than collection page which I think is normal  because it's home page. However, when I looked at backlink profile for the HOMEPAGE URL in Ahrefs it shows there are 519 backlinks directing to home page but if I look at the ones that are tareting the keyword in question there are only 2 backlinks focused on the target keyword that the collection page targets AND  these links are from directory sites which are not good backlinks.

Hi everyone,

Why is my client's home page ranking high for a certain keyword phrase rather than a collection page I have which is well optimised for this keyword?

The collection page is on the 10th SERPs page. I did see there were keywords used in the footer of page and the keyword was also used in some intro text on the home page so I removed the keyword from these two places nearly 2 weeks ago and requested google to reindex both the collection page and home page and I've not seen any improvement of the collection page's ranking in SERPs.

I also changed the meta description and meta title as the ctr was poor  but there wasn''t that many impressions either.

It is a competitive keyword organically so maybe the collection page's authority is just not good enough compared to the competitors hence why they are choosing the home page as it has higher page authority however this still is not helpful to searchers who land on home page.

Does anyone have any ideas of what else I can do to get google to rank the ocllection page higher for the keyword instead of home page?