Hi Andy,
Thanks for the reply.
The software we use takes a few days to update and the last update was 06/07/16 (UK date format). When looking at movements over the last 30 days it still shows that rankings are down over this period.
Interestingly, it was around a month ago that I changed the page title of the homepage and inner landing pages to be location specific.
However, the rankings for more general terms "logo design" and "logo design uk" did increase in rank after making this change, it's only now that they have decreased again.
The site now occupies position 1 on the organic SERP and position 1 in the local pack for "logo design london". Could it be that the reshuffle is due to the location based changes?
EDIT: Sorry, I should also add that we use Analytics SEO to see link acquisition. I believe it gathers data from Majestic SEO and Search Console.
Thanks
Matt