Hmm very interesting, thank you!
- Home
- UkPod
UkPod
@UkPod
Job Title: Owner
Company: Cwm Taf Podiatry
Website Description
Foot health
UK health profession business owner, looking to expand on SEO and becoming slightly hooked in the process!
Favorite Thing about SEO
Incremental improvements in line with input.
Latest posts made by UkPod
-
RE: Directory listings for a new site and it's implications on SEO
-
Directory listings for a new site and it's implications on SEO
Hi all,
In classic newb style I have submitted my new site to several uk directory listings after seeing these listings used by competitors, both local and national. I chose ones with a low-spam score as shown on the Moz site explorer.
Now my domain score has jumped up several places over a few days, as has my search position, but will these listings "hurt" in the future? I fully intend on chasing and gaining non-quick'n'easy links in the future for he record.
Many thanks!
-
Rookie question re Moz Crawl errors after deleting a property from console.
Hi all, I stupidly removed the "http" url of my one website a few days back (it is one of three, the other two being the https), then re-added it around a day later and, while google console isn't reporting back any errors, Moz Crawl is going to town on this now for one critical "4xx" issues, canonicals and various other content issues that I addressed days previously...last Moz crawl performed an hour ago, url deleted and re-added two days ago.
I have resubmitted a sitemap, will this smooth itself out or shall I go and make changes?
Many thanks in advance.
-
RE: "We" or "I" for a small local healthcare enterprise?
Wow, many sincere thanks for such an informed, well-written reply!
Certainly a lot to digest and apply, particularly re the "consumer voice" and the patient journey. By nature I am actually pretty informal and "people personey" but after reading other websites I kind of got sucked in to an overtly professional, formal wording despite my patient base being elective and largely interested in aesthetic resolutions as much as pain ones (at least this time of year, I'm a Podiatrist).
When I read my content however, I feel it doesn't really convey "me" or really what the personalised treatments I provide are sufficiently. And this is before I even start implementing keywords lol!
In my first blog posts, I have adopted a much more informal tone and again this seems at odds with the rest of the website. I must add here that I am really not comfortable about going the whole nine-yards and doing vlogs, at least not yet lol!
On the other hand, I have seen examples of peers with very personalised content down to "likes and dislikes" and it seemed a little bit too informal for what is essentially a consultative health role. Tough balance I guess but one that rests solely on what potential patients are likely to find engaging and ultimately respond to....
Again many thanks!
-
"We" or "I" for a small local healthcare enterprise?
Hi all,
SEO newb here (or possibly rookie!). I'm a health professional and run a small, new specialised healthcare business targeting a local area (15 miles max). My product as such is the service I provide. There is a grand total of one employee, that of course being me! My SEO goal is phonecalls made and subsequent bookings as opposed to sales.
Prior to joining here, I just looked at websites that provide a similar service and blindly assumed that a "We" approach to writing content was the accepted norm for presumed professional appearance. On reflection however, not only are most of these employing a team, most are in areas much more metropolitan than I operate in (I operate in a medium sized town where almost everyone knows everyone else by about 1 degree).
In addition, I have run into a few difficulties with this however when writing content/incorporating keywords. Now I am about to re-write my "About Me" section I'm having a real challenge using the aforementioned context while sounding personable and like-able.
Does anyone have any advice or experience re the correct context to use, in regards to the difference in CTR's and bounce rates etc in a small one-man enterprise that offers specialised services to the local area?
Many thanks!
Best posts made by UkPod
-
"We" or "I" for a small local healthcare enterprise?
Hi all,
SEO newb here (or possibly rookie!). I'm a health professional and run a small, new specialised healthcare business targeting a local area (15 miles max). My product as such is the service I provide. There is a grand total of one employee, that of course being me! My SEO goal is phonecalls made and subsequent bookings as opposed to sales.
Prior to joining here, I just looked at websites that provide a similar service and blindly assumed that a "We" approach to writing content was the accepted norm for presumed professional appearance. On reflection however, not only are most of these employing a team, most are in areas much more metropolitan than I operate in (I operate in a medium sized town where almost everyone knows everyone else by about 1 degree).
In addition, I have run into a few difficulties with this however when writing content/incorporating keywords. Now I am about to re-write my "About Me" section I'm having a real challenge using the aforementioned context while sounding personable and like-able.
Does anyone have any advice or experience re the correct context to use, in regards to the difference in CTR's and bounce rates etc in a small one-man enterprise that offers specialised services to the local area?
Many thanks!
UK health profession business owner, looking to expand on SEO and becoming slightly hooked in the process!
Looks like your connection to Moz was lost, please wait while we try to reconnect.