If you're saying that each ebook landing page lives on your root domain then that's definitely better. I thought as you were using Unbounce for the landing pages that they would be on a subdomain.
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RE: How To Rank Landing Pages In The SERPsposted in Conversion Rate Optimization
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RE: How To Rank Landing Pages In The SERPsposted in Conversion Rate Optimization
Hi Lee,
I'd approach it like this (it's also how we do it at Unbounce).
To get it ranking in the SERPs (and be successful in general), I'd do:
- Write a blog post as you described. This would be the launch of the ebook. It should essentially be a preview of the ebook, either a chapter or some ket highlights turned into an original blog post.
- Have all of the ebooks for this client live on a subdomain such as get.clientsite.com/ebook1/ get.clientsite.com/ebook2/
- Make sure you have an XML sitemap listing all of the pages on that subdomain
- Create a resources page on the client's website to provide another link into the ebook page
- Allow two methods of digital currency in exchange for the ebook (pay with an email or pay with a tweet) - see this ebook landing page as an example - http://get.unbounce.com/conversion-centered-design-guide/. The tweet version allows the page to have a viral loop to maintain the momentum of the page.
- Have the client email their list to drive more people to it. The more people see it the more will link into the page.
- Have social share buttons on the confirmation page to get more exposure to the ebook landing page.
- Do some outreach to friends, colleagues, blogs etc. that might be able to add a link to the ebook.
- Do a guest post with another portion of the ebook expanded into an original piece.
- Do a Slideshare presentation of the ebook. This will get you listed in the SERPs immediately. Make sure you have a CTA at the end of the presentation linking to the ebook landing page.
That's a few things off the top of my head
Hope it helps, cheers.
Oli Gardner