I’m currently working with my team to sort out the best way to build out the international versions of our website. Any advice on how to move forward is greatly appreciated!
Current Setup: Subdirectories to target languages - i.e. domain.com/es/.
We chose this because…
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We are targeting languages not countries
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Our product offering does not change from country to country
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Translated site content is almost identical to the english version
Current Problem: Our site is built on WordPress and our database can’t handle the build out of 4 more international versions of the site. The database is slowing down and our site speed is being affected for multiple reasons (WordPress multilingual plugin being one of them).
**What to do next? **My developers have said that we cannot continue with our current subdirectory structure due to the technical infrastructure issues I’ve mentioned above (as well as others I’m yet to get full details on). Now I’m left with a decision:
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Change to a subdomain structure
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Change to a ccTLD structure
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Is there an option 3?
From what I’ve read it does not make sense to build out language targeted sites on a ccTLD structure because that limits the ability for people outside of the targeted country to find the content organically. I.e. a website at www.domain.es is targeted to searchers in Spain so someone in Columbia is less likely to find that content through the engines. Is this correct? If so, how much can it hurt organic discovery?
What’s the optimal setup to move forward with in this case?
Thanks!