Great, thanks for that!
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Posts made by Unity
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RE: Adwords: Brand ads appear bottom of SERPsposted in Paid Search Marketing
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RE: Adwords: Brand ads appear bottom of SERPsposted in Paid Search Marketing
Hi Keri,
Status of ads is 'eligible' with quality scores of 10/10 for brand terms (trademarked) and related brand terms (not trademarked).
Any idea how the twitter person established "stuck in eligible status purgatory"?
Thanks,Davinia
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RE: Adwords: Brand ads appear bottom of SERPsposted in Paid Search Marketing
Hi Stephen,
Have tested using the Adwords 'ad preview and diagnosis' tool as well as logged in and out, removing cache and on different computers - no change, always at the bottom.
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RE: Adwords: Brand ads appear bottom of SERPsposted in Paid Search Marketing
Hi Don,
I don't know what to say.... I can't stop giggling. There is NO WAY you get a better CTR with ads appearing at the bottom of the page. Like you I also have plenty of data to back that up.
This issue continues to occur for one of my clients.
Perhaps consider testing on smartphones only - I'd imagine more people would see the whole first page of results on a smartphone than they would on a desktop. I'd also recommend getting your SEO up to scratch so you are placing top of page for organic listings and Google Places.
Will let you know if I find anything new......but am still scratching my head as well.
Davinia
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RE: Adwords: Brand ads appear bottom of SERPsposted in Paid Search Marketing
I appreciate your time, thanks.
Ads only display in New Zealand so you won't be able to see them, but thanks for the offer of PM anyways.
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RE: Adwords: Brand ads appear bottom of SERPsposted in Paid Search Marketing
Am using legacy but didn't think this would cause any problems as enhanced is geared towards mobile. But it could very well be the cause?
Keywords are position 1 for all and have viewed placement by 'ad preview and diagnosis' and it still appears at the bottom.
So, I'm stumped!
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RE: Adwords: Brand ads appear bottom of SERPsposted in Paid Search Marketing
Hi Zach,
Thanks for your reply.
Quality scores on all keywords are 10/10.
I've been running these campaigns for a year and only seen this twice (both in last 7 days). So am wondering if maybe something has changed with Adwords?
Thanks,
Davinia -
Adwords: Brand ads appear bottom of SERPsposted in Paid Search Marketing
Hello,
I'm running a sale promotion on a brand only Adwords campaign (I have the only account with trademark authorization) and have noticed that my ads are appearing at the bottom of the first page on Google.
This happened last week so I split the campaign into three Adgroups and that fixed the problem but today I'm running brand only and there is no way to separate them.
CPC has also increased dramatically. Normally it's less than 10 cents and now it's sitting at between $2-$4.
Has anyone else seen this? Any ideas/advice on how to stop this happening? It's playing havoc with my CTR and conversions.
Much thanks,
Davinia