Thanks for taking the time to reply. I think our target is performance related.
The problem we are facing is that our top competitors have a considerable number of quality links (around 500), but they don't do much link building.
This presents a problem in that we can go out and get the same number of quality links (isn't confidence a wonderful thing), since our company has good standing in the industry, but we don't want to do it suspiciously.
We currently have 8 links and are on page 2 and 3 for our main keywords. Our website is 13 years old.
How fast should we be building those 500 links?
