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Questions created by UrbanityStudios
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Page HTML great for humans, but seems to be very bad for bots?
We recently switched platforms and use Joomla for our website. Our product page underwent a huge transformation and it seems to be user friendly for a human, but when you look at one of our product pages in SEOBrowser it seems that we are doing a horrible job optimizing the page and our html almost makes us look spammy. Here is an example or a product page on our site: http://urbanitystudios.com/custom-invitations-and-announcements/shop-by-event/cocktail/beer-mug And, if you take a look in something like SEObrowser, it makes us look not so good. For example, all of our footer and header links show up. Our color picker is a bunch of pngs (over 60 to be exact), our tabs are the same (except for product description and reviews) on every single product page... In thinking about the bots: 1-How do we handle all of the links from footer, header and the same content in the tabs 2-How do we signal to them that all that is important on the page is the description of the product? 3-We installed schema for price and product image, etc but can we take it further? 4-How do we handle the "attribute" section (i.e. our color picker, our text input, etc). Any clarification I need to provide, please let me know.
Intermediate & Advanced SEO | | UrbanityStudios0 -
Does it make sense to go after broad search with less competition vs. narrow search with very high competition?
We are in the process of analyzing our current site structure, on-page optimization and keywords to form a new strategy around our site. What we are finding with the keyword research we’ve done thus far is keywords that are shorter-tail have less competition, but far more searches than some of the long-tail keywords. For purposes of illustration I will give an example. Let's say we sell Wedding Cakes and the keyword string “Garden Wedding” has approximately 246,000 monthly local searches and medium competition, but “Garden Wedding Cakes” only has 880 searches and very high competition. We believe that if we create a very effective landing page for "Garden Wedding" with all kinds of great content surrounding "Garden Wedding" that we have a much better chance of ranking on page 1 than if we were to go after the term "Garden Wedding Cakes". Furthermore, the volume of search far exceeds the "Garden Wedding Cakes" and hopefully will reach a much larger audience. However, because "Garden Wedding" is such a broad term, we are concerned that we don't necessarily understand what folks are searching for vs, when someone types in "Garden Wedding Cakes" we know they are looking for a cake. Here are the questions we have: Targeting broader terms with higher search, has anyone implemented this type of strategy? We think in the long run, this will help us with exposure, but also with help our targeted page of "Garden Wedding Cakes" rank higher (if we can earn a great PR for the page "Garden Wedding". Would we run the risk of creating a higher bounce rate with this strategy for people who are looking specifically for Garden Wedding items/supplies, etc.. Is this a major concern? Could we monetize the effort put into new, rich content surrounding Garden Weddings, when we are in the business to sell Wedding Cakes? Any insight that one can provide would be greatly appreciated.
Industry News | | UrbanityStudios0 -
How to best correct cannibalization?
I apologize if this has already been answered, but after reading several posts on cannibalization, I can't seem to find what I am looking for. The site in question is www.urbanitystudios.com and in particular the term "western wedding invitation". We rank in the top 30 for this term in Google, but Google has indexed a particular product, versus our western wedding invitation collection page. The product that is indexed for this term: http://www.urbanitystudios.com/Designs/western-wedding-invitations-p-1527.html The page that we would rather be indexed: http://www.urbanitystudios.com/Designs/western-wedding-invitations-c-95_179_181.html After running an onpage report in SEOmoz tools for the collection page, we recieve an A grade, but get a warning on the cannibalization line item. As you can see, we name each product within that collection as "Western Wedding Invitation-x" (and have done this for other product categories...not good). After a good head slap, we realized that we are confusing Google as to what should be the main page. If we rename our products, the product's URL will change-Do we do a 301 for those products? If we rename our products, do we take out the words "Western Wedding Invitation" entirely or can we say "x-Western Wedding Invitation"? Or. because cannibalization is deemed a "low priority" in the reports, do we let things be and work on getting links to the collections page vs the individual product? Any insight would be most appreciated.
Web Design | | UrbanityStudios0