out of curiosity, what did you think this page was for? thanks for your insight.
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RE: Page HTML great for humans, but seems to be very bad for bots?
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RE: Page HTML great for humans, but seems to be very bad for bots?
Hi EGOL,
Completely agree on beefing up the content as well as making the product name more relevant. We have run into cannibalization issues before so we have made our product names less competitive with our category pages and are working on making the page titles incredibly relevant (so we haven't done this yet, but Beer Mug Party Invitation) would be an example of what we'll change the page title to.
We struggle with bringing product description above the fold because the call to action is to play with the colors and see how customizable, flexible our products really are. We don't want folks to miss that by first seeing the product description.
As far as our HTML of the page, however, what are your thoughts on that. You'll see that the color picker (for example) pulls 66 pngs right in a row with a bunch of random numbers...tells the bot nothing of the page. However, that is how the code is built to make the interface work.
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Page HTML great for humans, but seems to be very bad for bots?
We recently switched platforms and use Joomla for our website. Our product page underwent a huge transformation and it seems to be user friendly for a human, but when you look at one of our product pages in SEOBrowser it seems that we are doing a horrible job optimizing the page and our html almost makes us look spammy.
Here is an example or a product page on our site:
http://urbanitystudios.com/custom-invitations-and-announcements/shop-by-event/cocktail/beer-mug
And, if you take a look in something like SEObrowser, it makes us look not so good.
For example, all of our footer and header links show up. Our color picker is a bunch of pngs (over 60 to be exact), our tabs are the same (except for product description and reviews) on every single product page...
In thinking about the bots:
1-How do we handle all of the links from footer, header and the same content in the tabs
2-How do we signal to them that all that is important on the page is the description of the product?
3-We installed schema for price and product image, etc but can we take it further?
4-How do we handle the "attribute" section (i.e. our color picker, our text input, etc).
Any clarification I need to provide, please let me know.
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RE: Does it make sense to go after broad search with less competition vs. narrow search with very high competition?
Andrea,
Thanks so much for your response. If I understand you correctly, this is something that you employ and that you have seen success with. Do your competitors do the same? One interesting thing that we are seeing is that our competitors don't play within this space---meaning they don't rank for (or don't appear to try to rank for) our short tail keywords. We see that as an opportunity. Would you agree?
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RE: Does it make sense to go after broad search with less competition vs. narrow search with very high competition?
Thank you so much for your incredibly fast response. I think your answer helps us to affirm that we would not be shooting ourselves in the foot and is in fact, a good strategy to try. I did want to clear up that our short tail search has a lot less competition that our long tail. I would assume that this would suggest that we are definitely on the right track. Thanks again for your insight.
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Does it make sense to go after broad search with less competition vs. narrow search with very high competition?
We are in the process of analyzing our current site structure, on-page optimization and keywords to form a new strategy around our site. What we are finding with the keyword research we’ve done thus far is keywords that are shorter-tail have less competition, but far more searches than some of the long-tail keywords. For purposes of illustration I will give an example. Let's say we sell Wedding Cakes and the keyword string “Garden Wedding” has approximately 246,000 monthly local searches and medium competition, but “Garden Wedding Cakes” only has 880 searches and very high competition.
We believe that if we create a very effective landing page for "Garden Wedding" with all kinds of great content surrounding "Garden Wedding" that we have a much better chance of ranking on page 1 than if we were to go after the term "Garden Wedding Cakes". Furthermore, the volume of search far exceeds the "Garden Wedding Cakes" and hopefully will reach a much larger audience. However, because "Garden Wedding" is such a broad term, we are concerned that we don't necessarily understand what folks are searching for vs, when someone types in "Garden Wedding Cakes" we know they are looking for a cake.
Here are the questions we have:
- Targeting broader terms with higher search, has anyone implemented this type of strategy? We think in the long run, this will help us with exposure, but also with help our targeted page of "Garden Wedding Cakes" rank higher (if we can earn a great PR for the page "Garden Wedding".
- Would we run the risk of creating a higher bounce rate with this strategy for people who are looking specifically for Garden Wedding items/supplies, etc.. Is this a major concern?
- Could we monetize the effort put into new, rich content surrounding Garden Weddings, when we are in the business to sell Wedding Cakes?
Any insight that one can provide would be greatly appreciated.
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RE: How to best correct cannibalization?
After reading your post and processing through the information we have started to change some of our keyword phrases within our category pages. However, we now have run up against a possible issue of more cannibalization items. I will try to explain what we think will happen if we do the following:
We created a category called Cupcake Invitations and have optimized the page for that keyword phrase. We have placed five products within this category and are very unclear as to how we should name each product. We would like to do one of two things (or whatever would work best). One idea would be to adjust their names so their URL contains “cupcake invitations”. The reason for this is because if we don’t add in “cupcake invitations” to our product name, our URL would look like this:
http://www.urbanitystudios.com/Designs/pink-plaid-p-####.html instead of
http://www.urbanitystudios.com/Designs/pink-plaid-cupcake-invitations-p-####.html
Question #1-Add the category name to the end of the product name?
Would we serve or hinder ourselves to name the product something like “pink plaid cupcake invitation” (which would be an H3 on the category page of “Cupcake Invitations”)i.e.. we think we would serve ourselves that if someone searches for “cupcake invitation” in say Googlebase, these products would show up. But would we hinder ourselves if we name all five products with some “product-name-cupcake-invitation” will we not run into keyword stuffing and cannibalization among the product pages? Especially when we grow that category with more cupcake themed products?
Question #2-If no, add the category name as an H1 on the individual product page? We have seen many top ranking competitors in our field use this strategy.
We would name the product just “pink plaid” so that on the “cupcake invitations” page, the link “pink plaid” isn’t confusing or cannibalizing. Then, on the actual product page pull in the category name of “cupcake invitations” (H1) next to the product name (H2).
Clear as mud? I am probably making this much harder than it actually is, but any clarification would help. Thank you!
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RE: How to best correct cannibalization?
Thank you very much for the response. One reason we named our products "Western Wedding Invitations" and "Western Wedding Invitation-Wheat" is because of Google base---thought that would return good results (which for product 1527 it has). Could we not change the name so drastically to "Country Wedding Invitations" but instead to "Western Wedding Invitation-Wanted Sign" or something like that? Is that enough of a differentiation from Western Wedding Invitations? Thanks so much.
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How to best correct cannibalization?
I apologize if this has already been answered, but after reading several posts on cannibalization, I can't seem to find what I am looking for.
The site in question is www.urbanitystudios.com and in particular the term "western wedding invitation". We rank in the top 30 for this term in Google, but Google has indexed a particular product, versus our western wedding invitation collection page.
The product that is indexed for this term:
http://www.urbanitystudios.com/Designs/western-wedding-invitations-p-1527.html
The page that we would rather be indexed:
http://www.urbanitystudios.com/Designs/western-wedding-invitations-c-95_179_181.html
After running an onpage report in SEOmoz tools for the collection page, we recieve an A grade, but get a warning on the cannibalization line item. As you can see, we name each product within that collection as "Western Wedding Invitation-x" (and have done this for other product categories...not good). After a good head slap, we realized that we are confusing Google as to what should be the main page.
If we rename our products, the product's URL will change-Do we do a 301 for those products?
If we rename our products, do we take out the words "Western Wedding Invitation" entirely or can we say "x-Western Wedding Invitation"?
Or. because cannibalization is deemed a "low priority" in the reports, do we let things be and work on getting links to the collections page vs the individual product?
Any insight would be most appreciated.
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