Hi Richard,
Hey thank you very much for the fast and helpful reply!
To me it makes sense to host close to where your main customer base is, even with a CDN, even if there are posts which say that specifying the geo in Google Search Console / Webmaster Tools pretty much overrides the hosting location in terms of location context (or ... "mainly"):
https://moz.com/community/q/what-happens-with-seo-when-a-site-is-served-via-cloudflare-cfn
Given things are so hyper-competitive, to me it makes sense to incorporate every miniscule refinement where they all add up over time, in other words set up hosting closest to the customer base.
It seems that perhaps a VPS plan hosted in the US is probably the most sensible option at the moment, as I have sites that are specific to 7 countries but they use ccTLD ... and the rest of the 141 sites or so that I am running are for global targeting, but probably 40% of the traffic would come from US, 30% from Europe. I guess I could create 2 VPS plans and host one in Europe but for now it seems perhaps not worth the effort and expense.
What are your thoughts on the article above?
Best regards,
Mark