I currently work for Vertical Rail, which is a division of Equity Marketing Solutions. My responsibilities include: Director of Operations - Vertical Rail, strategy development for clients in our data feed optimization, comparison shopping engine management, search engine optimization for ecommerce sites, social media development and social commerce marketing programs. I have a strong background in marketing strategies, search engine optimization on varied platforms, email marketing, affiliate programs, writing copy and reporting. Proficiant with various metrics, measurement and positioning programs, such as Google Analytics, Omniture and others. I am a pay per click management professional across Microsoft AdCenter and Amazon Product Ads channels as well as Google Adwords certified.

Currently developing skill in data feed optimization to benefit ecommerce sites on a multitude of platforms for specifically Google Products relevance results and other key player shopping comparison sites including theFind.com, NexTag, Pricegrabber, etc.

Specialties:eCommerce marketing plans, implementation with emphasis on comparison shopping channel management, data feed optimization, search engine optimization and social media for ecommerce companies.