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Hi,

One of my clients uses a pretty powerful SEO tool, won't mention the name. They now have a "link equity" tool, which they are using on a lot of their client's sites, which include tons of fortune 500 companies. It involves add footer links to your site that change based on the content of the page they are on. The machine learning tries to figure out the most related pages and links to them with the heading tag of that page as the anchor text.

Initially this sounds very spammy to me. But then, it seems a lot like "related products" tools that many companies use.

The goal for this tool is to build up internal linking, especially for deeper pages on their site. They have over 10,000 currently.

What are everyone's thoughts on this strategy?

Awesome information. More than I could ask for. We did already begin some link audits of the "competition" and will work on that. The church is newer than all the rest in the area, so we have some work cut out for us, but doing some brief research, not a ton of SEO going on in the community. If I have any other questions, I will be sure to add them, but again, really appreciate all this information...it's a great help!

Hi Everyone,

One section on our website is not being indexed. The product pages are, but not some of the subcategories. These are very old pages, so thought it was strange. Here is an example one one:

https://www.moregems.com/loose-cut-gemstones/prasiolite-loose-gemstones.html

If you take a chunk of text, it is not found in Google. No issues in Bing/Yahoo, only Google. You think it takes a submission to Search Console?

Jeff

Hi,

I am working on a competitor who is obviously building up fake reviews using a 3rd party service. I need to build more evidence.

A majority of his reviews on Google My Business, they are done by reviewers with very few reviews (no profile pic), and that seem to review 3-4 companies in the Chicagoland area the exact same day. This happens again and again. It started about 1.5 years ago. Before that everything looks normal.

Any idea how much proof I need to actually get those reviews and/or his company removed? I am working on getting access to a private group on Facebook where he talks about it.

Thanks in advance!