Questions created by videriconcept
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Has a product portfolio bad (direct) influence on rankings because of less relevant content?
Hey SEO's, I'm wondering if a bad product portfolio of a e-commerce website has an influence (direct) on the rankings because of less relevant content. To show you what I'm thinking about, look at these two situations: 1. E-Commerce website with 3.000 products from different brands (all top brands) but the products itself are not quite up to date 2. E-Comerce website with 3.000 products from differend brands (all top brands) but these products contain allways the top seller items. Is it possible, that Google has an index for "fresh content" or "highly demanded content" or something like this which has direct influence on the ranking? I ask this question besides the fact, that its of course allways better to have the top sellers in a portfolio than not have. But the big thing is: What to do if you don't know which products are best, or you just don't get them from your retailers or some other reason... For Google & Co. its harmfull (I guess) to put a e-commerce website without top-seller products into the top-rankings with high competition!? Any ideas on that?
On-Page Optimization | | videriconcept0