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Up until recently I had robots.txt blocking the indexing of my pdf files which are all manuals for products we sell.  I changed this last week to allow indexing of those files and now my webmaster tools crawl report is listing all my pdfs as not founds. What is really strange is that Webmaster Tools is listing an incorrect link structure: "domain.com/file.pdf" instead of "domain.com/manuals/file.pdf" Why is google indexing these particular pages incorrectly?  My robots.txt has nothing else in it besides a disallow for an entirely different folder on my server and my htaccess is not redirecting anything in regards to my manuals folder either.  Even in the case of outside links present in the crawl report supposedly linking to this 404 file when I visit these 3rd party pages they have the correct link structure. Hope someone can help because right now my not founds are up in the 500s and that can't be good 🙂 Thanks is advance!

My on page ranking tool is giving two entirely different reports for my website - I get one report for my domain name and a different report for the index.html even though essentially both of those pages are...well...the same. Not sure what's going on, hoping it's not an indication of a more serious issue? I appreciate any help!

Greetings everyone! I've really been enjoying my Moz membership these past few weeks after studying my data and comparing it with my competitors I think it's high time I started asking some questions. The website I manage has a very good ranking history but over the past year we've seen a slight decline in our SERP positions.  I don't think this has anything to do with on-page optimization but rather with our link profile.  We have only about 10k links total while they have 175k - our mozranks are nearly identical, but his moztrust is 4.46 and our's is 3.51. I am guessing, on our end, I need to remove some of these low-quality nofollow links (though I'll be honest I have no idea how we obtained them to begin with) but what I don't understand is how our competitor is ranking so well because when I browse their link profile, it is filled with paid link and traded link directories that don't appear to be penalized for what they are.  I was under the impression that this was bad SEO, but now I am thinking I should just play his own game and submit to these sites too. Looking for any advice or ideas on a better way to compete... ❤ Jennifer