Hi everyone,
I just read this article: http://goo.gl/GkgUr and I can confirm this is true because one of my websites drastically lost its rank last week due to high percentage of targeted keyword within back links.
Thus, what I'm worrying about is the anchor text within back links. I'm about to launch a new web site soon that will be publishing lots of landing pages for a travel niche. What I initially thought is to optimize landing page by page, so when the current page ranks well to move on to next one and so on. I thought that, by ranking a single landing page well, will have some positive impact to the rest of landing pages.
But, after a lot of time spent on studying link building strategies, I decided to spread back links among landing pages equally. I will try to get as much as possible back links from the relevant content and high quality sites (press releases, guest posting, link exchange, social networks promotion). Please correct me on this one if you disagree.
According to the above article, the recent google panda update calculates a percentage of keywords among anchor text and it would be the best to keep those at less than 30%, including "link", "here", "domain.com" etc.
For instance, lets say that my website counts 500 landing pages and every single one targets a different low competition exact keyword. So, if I start building back links equally for each of the landing pages and I want to cover each one with a back link from a relevant content, what should I use for the anchor text? Initially I thought the keyword should be the anchor text, but after I read the article I'm not so sure any more.
I guess search engines would say something like: "Ok, there are 500 landing pages and 500 different anchor texts pointing to different pages that belongs to domain.com", perhaps this should increase TLD's authority but what will happen to the landing pages? Would search engines (primarily google) see them as a 100% single anchor text and harm the rank?
I really appreciate your help.
Thank you!